It is best to have a routine. Pick the best time of day for you.

Only 20 minutes a day.

With IAM technique you can reach that same state of peace and calm that is experienced during our most relaxed moments. In fact, IAM technique even goes to much deeper levels, helping the practitioner to experience significantly more creativity, innovative thinking, improved communications, and increased personal welfare.

Mata Amritanandamayi Devi (Amma), who lives in India, helps people by spending most of her time listening to their problems and coming up with solutions to these problems. She has met and spoken with people from all walks of life – 35 million people throughout the world – from eminent scientists and CEOs to the average person. So many of those people have come back and said that her advice helped solve their problems. The IAM Technique is part of Amma’s overall approach to problem solving.

IAM technique is useful for people who have something immediate to address, but also for people that want to feel more balanced in daily life, at all times. IAM technique practitioners experience better health and a more balanced approach to life. Whatever we already have, we are able to appreciate and enjoy it more. Through meditation, the mind becomes sharper, clearer, subtler. It gains the ability to swiftly penetrate to the core of issues and bring forth creative solutions. We become more perceptive, more understanding, and our interactions with other people improve. It increases our capacity to handle situations.

IAM®-20 helps you become more relaxed and creative, helping you bring out your full potential in all facets of your work and personal life. By allowing your mind to reduce the quantity of random thoughts (chatter), IAM-20 allows you to experience more of the “Aha” moments. These moments come usually after some vacation time or a long walk in the woods. They can occur with IAM-20 much more regularly.

IAM® technique is confidential to retain its original purity. This technique has a lot of subtle nuances, which need to be imparted in the appropriate manner.

There is no obligation. But the best way to get the benefits is to practice on a daily basis. In your busy schedule, you may miss a day or two. But it is better not to make it a habit, and instead come back to it as quickly as possible.

You don’t have to make any changes in your lifestyle. In fact, by doing IAM®-20, you will feel even better doing all the same things you did before. You will be able to respond effectively and efficiently to situations.

Extensive study has been done before the technique came into its present form. In addition to the originator’s own experience, the experience of tens of thousands of people worldwide who have been practicing IAM® technique for years is also a standing example of the power and benefits of IAM® technique. You can do other techniques. However, we recommend practicing IAM® technique separately from other techniques. This will enable you to retain the purity of the technique and obtain the maximum benefit.

Many schools of business say that with a calm mind you can be more creative and arrive at better solutions. Stanford Business School offers a very popular elective in its 2nd year MBA program on creativity in business, which includes material on meditation. The Harvard Medical School has a very popular Mind Body Clinic that is helping people understand the critical role of meditation in daily life.

No. Amma has recommended that it be done only once a day. However, if you wish to do it twice a day then get permission from Amma directly, to do so.

No. The technique has to be done as one unit continuously for 20 minutes.

There is no harm if you do it irregularly, but regular daily practice produces steady and progressive results/benefits.

We encourage you to do it with all the steps as it is. Do your best to make enough time. But if it is just not possible, then try to at least perform three steps: two breathing steps and the shooting star. But try not to make a regular practice of skipping the other steps.

IAM®-20 has specific benefits that are not obtained by recreational activities like the ones you mentioned. Of course, both are relaxing in a general way, but IAM®-20 relaxes you on a deeper level. You may have seen research results published about this in Time, Newsweek, etc. It alters the brain functions in a way that gives a deep relaxation, which then makes us more productive at work.

Of course it all depends on how deep the problem is, but we have first-hand accounts of many people who do IAM®-20 that have made profound changes in their life. In general, IAM®-20 has shown sustained improvements in people’s level of self esteem, ability to handle stress, and interpersonal relations.